Burger Kings raises the stakes in the burger war with Whopper ... WalletPop, VA - A few weeks ago, when Motrin ran a campaign for its pain reliever that riffed on the practice of babywearing -- insinuating that carrying your baby in a ...

Motrin maker hit with social media backlash Computerworld, MA - By Heather Havenstein December 1, 2008 (Computerworld) The maker of pain reliever Motrin has a lingering headache from the social media backlash to an ...

Up Next: BI on Social Networks Intelligent Enterprise, CA - The recent " Motrin moms" clamor and response to Mumbai terrorism prove networks' value. Both cases involved twitter, the first as a conduit for ...

ZDNet Dont call me a mommyblogger - the Motrin brouhaha ZDNet - Things got a little heated in the blogosphere last week over a Motrin ad suggesting that babies were the new mommy accessory. I dont know what was going on ...

Motrin's Mommy Headache: A Lesson in Social Media Experimentation Wired News - The Motrin ad used an irreverent tone to identify with young moms and the back pain associated with lugging infants in baby carriers. ... Why Big Companies Are So Scared of Social Media

Marketing Shift.com Motrin Babycarrier Ad: A lesson in Online Reputation Management Marketing Shift.com - One of Motrin's recent ads in its "We Feel Your Pain" campaign became an overnight controversy to moms with babycarriers. According to Compete Pro Search ...

AdAge.com (subscription) Crashing Motrin -gate: a Social-Media Case Study AdAge.com (subscription) - By Jack Neff BATAVIA, Ohio (AdAge.com) -- At first glance, it looks like Johnson & Johnson's Motrin was chastened by the power of social media when it ...

J&J's Motrin headache just another 'flash flood' in cyberspace Globe and Mail, Canada - The latest example was the brouhaha over a Motrin ad campaign, in which the division of Johnson & Johnson that makes the popular painkiller created a video ...

The Money Times Offended moms get tweet revenge over Motrin ads USA Today - By Laura Petrecca, USA TODAY The maker of painkiller Motrin got a painful lesson in the power of online social networking. McNeil Consumer Healthcare is ... Company caves to moms' Motrin ad backlash Motrin maker feels pain from social media backlash J&J Pulls Online Motrin Ad After Social-Media Backlash -

Motrin Mania Ignited on Twitter, Mad Moms Mobilize Adrants, MA - Because, yet again, America has lost its sense of humor and has gotten its underwear up its crack over an innocuous Motrin ad which pokes fun at babywearing ...