What is Search Engine Marketing and Why You Need It?
Search Engine Marketing
Just having an attractive website is not enough; you need traffic to your website, who are looking for your products and services.
Today, most businesses have a decent website, but the problem is that no one can find it. And if your site can t be found on the first page of the search results, the prospect finds your competitors.
The process of getting traffic from search engines is called Search Engine Marketing. And there are two ways to bring your website to the very first page of the search engines so that you can be found when someone searches for your product or services.
Search Engine Optimization
Optimizing your website pages for search engines is called Search Engine Optimization or SEO in short. SEO gives your website a rank in the organic listings of the search engines.
SEO is the use of various programming and scripting tools to assist search engines to rank websites in order of relevance to given keywords. Without SEO, or Search Engine Optimization, companies have a hard time using the internet as a marketing tool as they cannot be easily found on search engines.
SEO gives you extra exposure, extra traffic, and more visibility. SEO doesn't happen overnight, this is an ongoing process which takes months to bring your website on the first page of the search engine if optimized effectively.
Pay Per Click Advertising
Buying sponsored advertising on search engines like Google, Yahoo, MSN and many other search engines for popular keyword searches is called pay per click advertising. Your ad can be shown hundreds of time, but you only pay if someone clicks on your ad, and lands on your website. This way, you get targeted leads and reach to your prospects and customers worldwide at a very low cost.
Your website can instantly receive top positions, highly targeted website traffic and sales using PPC advertising in Google, Yahoo, MSN and many other search engines. At the same time, since your advertisement will get charged per click, this could easily make or break your budget if your campaign is not optimized and tracked correctly.
Sujeet Singh is the Search Engine Marketing Manager at KSG Solutions, Thailand. He has more than 3 years of experience in search engine optimization and pay per click marketing.
For SEO and PPC services visit http://ksgsolutions.com today.
Source: http://ezinearticles.com/
Added: 21 июня 2008
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