Anchor Links and One Way Links - Why Should You Use Them

As part of your website development and promotion, many people use links. Considered as the best form of off page SEO, links not only help promote a site or page to visitors but also help your search engine rankings.

The types of links that developers use vary from One Way Links, Reciprocal Links, Three Way Links and Deep Links. One Way Links are considered the best to generate due to how they are considered by search engines. Therefore, a substantial part of your off page SEO campaign should be to be generating One Way Links.

When generating One Way Links, one of the best methods to use is Anchor Texts. Easy to notice on a web page, they are often in a different color and underlined on the page (an example at the bottom of this article). When hovering your mouse over the Anchor Text you will be able to see the target page at the bottom of your browser and sometimes a small window might appear on the page showing the target page as well.

When Anchor Texts as your One Way Links, you need to make sure that you generate them correctly for it to have the desired SEO effect. This is achieved by using the same keywords in the Anchor Texts as the same keywords for the target page. Efficient SEO practice suggests that the keywords in the target page which are being used as the Anchor Text should be incorporated in the title of the page, the keywords tag of the page, the description tag of the page and used in the content of the page (on page SEO). If you don't follow this method then the potential of the Anchor Text to be used as a One Way Link will virtually be non-existent.

Because One Way Links are considered the best types of links to generate pointing to your website, it should be the most dominant part of your SEO campaign For every 6 links that I generate, I aim to create 4 inbound and 2 reciprocal or three way links. Basically, that equates to two thirds of every linking campaign to be One Way Links. In the bigger picture of say 100, my total aim is for between 65-70 links being inbound, the rest to be reciprocal or three way links.

Finally, it is important to note, to target one keyword or one key phrase before moving onto the next keyword. My aim is to generate 100 links per keyword before moving onto the next. It takes time but it will ensure that I get better search engine for each keyword. For the most competitive keywords, you will need to generate more than 100 links depending upon how competitive they are.

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