Link Building Advice

In order to get your site listed in the search engines for keywords that you are focussing on your best bet will be to get "Link Building". Link building is where you have external sites (outside of your own) linking to your site with terms (anchor text) that meet the keyword needs that you want to draw visitors to your site with.

To give you an example, if my site was related to cricket bats and the keywords I was focussing on for SEO terms was cricket bats then I would do the following. I would contact external sporting associated websites and ask if they could place a link to my homepage with the term "Cricket Bats" as the anchored text. I would do this for a few external sites, and then for a few others I would change the anchored text slightly to "Cricket" and "Bats" and "Cricket Gloves" also for example. The point I am trying to get across is that you do not want to just have one main term - you want to also build links to your site around other terms. One other factor you also need to consider is not just to focus on your homepage, but to also focus on some of the pages that are much deeper down in your site to be linked to from external sites. So if you have a page about Cricket Bat Care then get an external site to deeplink into this page with the term "Cricket Bat Care".

The next phase of link building is choosing the right external sites, you do not just want to pick any and every site to get links from. Ideally, you need to pick sites that are relavant to the content you are displaying on your site. This is far easier said than done but if you can then this is the way forward. It would also be of benefit to get sites that have a high Google Page Rank to link to you... again this is not always easy but it can be an important factor in getting indexed quickly, regularly and also boosting your own ranking in the search engine so don't underestimate it.

Keywords: