How to Cope With Your Critics
Every week I publish my ezine, I get almost instantaneous feedback. Most of the time it's wonderful comments like "Thank you for all you do" and "I really appreciated this article. It gave me tips I could really use on that subject." Or "Great teleseminar you're offering - it's just what I need to learn right now! " These emails make me all warm and fuzzy inside. But I want to level with you that publishing isn't all peaches and cream. In fact, here are a few excerpts of emails I've gotten over the past few weeks: "Your promotions have gotten too snake oily for me." (From a woman who complained I was hiding the price of one of my teleseminars on the sales page, when in fact it was listed three times.
How to Build Your Ezine Successfully
As an online business owner, there are several keys to success. One of these keys is to have a mailing list and to provide that list with something of importance. A good way to do this is to offer a weekly, bi-weekly or monthly ezine with valuable information that they are need and want. Building an ezine can be easy. There are important steps to take to ensure that you make a success of it. You will need to plan and know what you are getting into. Some of the things you must consider are, how many times you will send the ezine, again, weekly, bi-weekly or possibly monthly, what you will do to obtain subscribers, the type of content you will provide, and how you will actually send out the ezine.
Learn Why HTML Graphic Newsletters Beat Plain Text Newsletters Hands Down
If you're the kind of marketer that just sends out the same old boring plain text newsletters (ezines) that anyone can create, then you need to read this to find out why you're missing out on generating additional income and subscribers to your business. Plain text newsletters(ezines) are just that... they're plain and boring. To the reader your plain text newsletter will appear to be nothing more than a regular e-mail. You can jazz it up all you want by adding little symbols like * * * * * * or = = = = = = and Title It Your Newsletter just like this: * * * * * * * * * * * * * * * * * * * * * * * * * The Greatest Webmasters Monthly Newsletter Volume 324: Issue 56 * * * * * * * * * * * * * * * * * * * * * * * * * * You can then add "The Greatest Webmasters Monthly Newsletter" in the Subject line and fill it full of great content and an offer or two, but no matter how hard you try to spiff it up and disguise it as a newsletter.
E-zine Advertising - Do Your Homework
Like all advertising avenues, there are fans of E-zine advertising and those who are against it. The reason? Well, those against will shout that no one reads them anymore. True, a vast number of people that sign up with E-zines either ignore them or read them inconsistently. With so many floating around, it is sometimes hard to remember signing up for one. Repetition leads to disregard as well. The same information is passed through email boxes so many times that there is a "read one, read them all" attitude among recipients. So if you want to use E-zine ads as part of your campaigns, it's up to you to write smart. One way to emphasize your E-zine ads is by first writing a viral report.