Streaming Audio Benefits for Webmasters

A few years ago it was hard to imagine audio streaming as an easily affordable option to add to a website. Traditional methods of using audio have proven how effective it can be as a tool to increase sales or to establish a brand.

Initially, streaming audio was limited to corporate funded sites as there was significant cost associated with implementing it and maintaining audible quality. However, technology improvements has seen audio streaming move into the price range for small website owners and this has helped them compete for the attention and loyalty of website visitors.

How does audio provide benefits to webmasters?

1. Increases Product Conversion Rates

Audio buttons can increase visitor interaction which can help increase conversion rates. If you capture the attention of a visitor and have them more involved with the site, you automatically improve the chance of converting them into a customer.

2. Increases newsletter subscriptions

If you are building a subscription list to market to at a later date, streaming audio can help get more sign-ups. A gentle reminder to sign-up can be included in any section of your website and can help convince people of the benefits of receiving the newsletter.

3. Possibility of Increasing Existing Inventory

If you already sell reports or e-books, you can easily increase your existing inventory and add an audio version alongside the existing product. This can be sold as a separate product or offered as a bonus to the existing product if bought during that visit.

4. Adding audio testimonials

Adding audio testimonials to your site can lead to increased sales as hearing someone speaking about how good a product or service is adds more trust than simply seeing a traditional written testimonial.

5. Reduces Bounce Rates

Adding audio can help reduce bounce rates of site traffic by having people listen to relevant information as they browse a site. Visitors can be guided to other areas of the site that may not be obvious from site navigation or they may actually take more time and read the text while listening to the audio instructions. This helps reduce visitor bounce rate and increases the chances of keeping the attention of visitors.

Overall, if you can grab the attention of visitors without being intrusive, it will improve the chances of converting that visitor into a customer. Through using streaming audio, you can be the voice of their subconscious and strategically guide people into buying a product or subscribing to a service.

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