Although the content of alcohol advertisements in the UK is restricted, an analysis of previously unseen industry documents published on bmj.com today, finds that advertisers are still managing to appeal to young people and promote drinking. Professor Gerard Hastings and colleagues show that companies are "pushing the boundaries" of the advertising code of practice and warn that the UK system of self regulatory controls for alcohol advertising is failing. Hastings and his team analysed a sample of internal marketing documents from four alcohol producers and their communications agencies. The documents were made available as part of the House of Commons Health Committee alcohol inquiry and included client briefs, media schedules, advertising budgets, and market research reports.
Responding to the news that the government is to introduce a mandatory code on alcohol, which would ban promotions such as "all you can drink for Â 10" offers, Dr Peter Carter, Chief Executive & General Secretary of the Royal College of Nursing (RCN), said: "Nurses have been calling for a mandatory code for a long time, and this move to ban binge drinking promotions is a step in the right direction. However, the government should be taking bolder action to protect the health of the nation. "Minimum pricing and tighter regulations on labelling, sales and advertising should also be introduced within the mandatory code. In addition there should be widespread public-facing campaigns to educate people about the dangers of excessive drinking.
The mutation responsible for the alcohol flush reaction, an unpleasant response to alcohol that is relatively common in people of Asian descent, may have occurred following the domestication of rice. Researchers writing in the open access journal BMC Evolutionary Biology traced the history of the version of the gene responsible, finding that the ADH1B*47His allele appeared around the same time that rice was first cultivated in southern China. Bing Su, from the Chinese Academy of Sciences, China, worked with a team of researchers to study 38 populations (2, 275 individuals) including Han Chinese, Tibetan and other ethnic populations across China.
When it comes to drug peddlers pushing their products that ensnare our people, our friends and family, we, unfortunately, as a society are "fiddling while Rome burns." Millions of we solid citizens are going to work every day, heading to our offices, our factories, our other work-places intent on bringing home the money to support selves and family. We fool ourselves into thinking that our youngsters are tucked into thier safe school environments, so "not to worry." Confrontation always solves problems; so first off, let us confront the realization that our children are constantly being bombarded by the tempting messages of the drug culture.
Well 2010 is finally here and a new decade begins. What does that mean for the drug testing industry? The drug testing industry is a field that was cited recently as being worth $1.5 billion - what new direction do you think the field will take to better serve employers, parents, and worried relations? As a concerned parent or business owner outside of the industry, this question may not be particularly worrisome to you. It just sounds like a simple if irrelevant industry question. But the direction this field takes will mean new efforts in making homes and workplaces safer and hopefully new technologies that allow us to deter the abuse of drugs.
The European Society of Human Reproduction and Embryology (ESHRE) has published a position statement on the impact of the life style factors obesity, smoking and alcohol consumption on natural and medically assisted reproduction. In a literature study the ESHRE Task Force on Ethics and Law summarised the negative effects of obesity, smoking and drinking on the natural reproductive potential of patients, on IVF results, pregnancy complications and outcomes and finally on the health of the future child. The paper is published online today (19 January 2010) in Europe's leading reproductive medicine journal Human Reproduction (1). The group made five recommendations.