Where Are You in the Hierarchy?
There is what I call a "Hierarchy of Connection" - the higher the level of your connection, the more credibility you have and the more likely prospects are to turn into clients and refer others to you - think of this as the "know, like and trust" factor you hear so much about. Each experience of you creates a different level of connection as described below: 1. NO Name Recognition -- People have never heard of you/have no idea who you are or what results you provide. 2. Vague Recollection -- People hear your name and have a vague recollection of having heard it somewhere before, but are fuzzy about the details. 3. Recognition -- People recognize your name and have either heard or read about you at some point.
Marketing Planning - Don't Do SWOT
SWOT (Strengths, Weaknesses, Opportunities, Threats) is a popular framework for developing a marketing strategy. A Google search for "SWOT" and "planning" turned up almost 93, 000 hits (August 2004), most all of which laud the use of SWOT. Some students have said that it is the most important thing they learned at the Wharton School. Although SWOT is promoted as a useful technique in numerous marketing texts, it is not universally praised: One expert said that he preferred to think of SWOT as a "Significant Waste of Time." The problem with SWOT is more serious than the fact that it wastes time. Because it mixes idea generation with evaluation, it is likely to reduce the range of strategies that are considered.
Tips on How to Play in the Online Home Business Game
Did you know that in the last year there have been more millionaires reported than in any other time in history? Did you know that those millionaires are coming from the online internet business? So now that you know that are you asking yourself, "so, how did they do that"? Good Question... Most of them are coming from the online information marketing industry. People want information and what better place to get it than from the internet. You have seen it, e-books, cd's, free conference calls. This stuff is everywhere. But lets be honest these guys did not make their millions on selling $30 e-books. Nope, they made it by creating a list. A list of people that buy from them no matter what they are selling.
Lead Generation Using Machine Gun Or Sniper Rifle?
Machine gun lead generation: A machine gun is a fully-automatic firearm designed to fire in quick succession. Machine gun lead generation is sending, fully-automated, large amounts of emails: so called email marketing. - Using opt-in list of the company: limited reach - Using bought opt-in lists: sending thousands of emails to unknown people - Email messages on subjects that in the majority of cases might not be of interest. OR - Using a call centre to call decision makers from a purchased list. - Using a script for the call-operators on a subject that might not be of interest. A machine gun produces a spray of bullets. This type of lead generation produces a spray of messages over a large group of people.
Marketing Your Business's Hidden Treasure
I know what you're thinking: "Get a grip, Tim, I haven't got time to hunt for your so-called hidden treasure - I've got a business to run! " But what if I showed you how changing a few little things could make a huge increase in the number of people who show up on your business's doorstep - interested people - to find out how you can help them? And this same thing works for institutions and not-for-profits as well as for regular businesses. Whom Should Your Clients Be? Many business owners and executives don't take the time to identify just who - specifically - would find the most value in their product or service. Remember we mentioned the word "treasure" earlier?
Change Your Fee Structure
Your Fast Start Guide to Marketing Your Business Issue 7 Change Your Fee Structure This strategy is a slight variation on the idea of increasing your prices. It works very well for any sort of professional or repeat kind of business. The idea is simple. Instead of being paid on a "per job" basis, you get paid a flat monthly fee, paid in advance. This won't work for every business. If you're a tradesman who works with the general public, I really can't see how they will pay you a monthly fee, it just won't work. But let's say that you service all the cars for the local council at your garage. Right now it's being done on an ad hoc basis, and, you're never quite sure when they will bring a car in.
Ibuzz Pro and Voice Blasting Software is a Must Have For All Sales Professionals
With the US economy pointing toward a recession and inflation getting worse many professionals are finding it necessary to earn more dollars in the limited amount of time they have. That can be very challenging. Many professionals especially sales people are looking to leverage their time to create more and more cash flow. Realtor Randy Gardner says " The amount of time we have in a day to go out and create leads really takes up 80% of my day. Some days I make hundreds of calls and only speak to a couple of people. That gets frustrating as time spent doesn't always equal dollars." Many sales professionals now are looking for a way to generate high quality leads right away.
Speaking at Events to Boost Your Biz
I started speaking at events like chamber of commerce small business luncheons, women's groups, sales meetings and leads group meetings about 3 years ago. I found that by doing so, it really catapulted me into more of an expert role in my industry. People looked to me as more of the go-to person for marketing in their area plus I got a lot more free publicity in the local papers and business journals. Speaking can be a challenge for many in regards to the following: - Who do you speak in front of? - How do you initiate a speaking gig? - How do you prepare for a speaking presentation? - How do you know what topics are of interest? - How do you capitalize on the publicity you could potentially receive?
Binary Marketing
In my youth, my father warned me about people offering you two options. Usually, they're using two options to keep you from thinking about a third or fourth option that would be more to your advantage and more to their disadvantage. Its solid advice. Still, when it comes to the customers you do business with on a day to day basis, there really are only two basic flavors. The first group are the customers that you've established a relationship with, good or bad. These customers either like your company and its products, have established a loyalty to your brand, have established a relationship with your sales and support staff or, in the case of the bad relationships, have sworn off your company or its products or who have zero interest in your offerings at any price.
How to Generate a Huge Network Marketing Leads List in Any MLM Business
If you are in any network marketing business and having difficulty generating a huge leads list that is of high quality, then you have to learn the new method of leads generation. In order to generate a huge quality leads list, you have to leverage on the power of Internet marketing. Use the Internet to build your network marketing leads list. This may sound simple but it is the most fundamental element that most network marketers have a difficult time grasping. The Most Common & Deadliest MLM Mistake Why is that so? This is because most network marketers commit the most common and deadliest MLM mistake. They will almost always introduce their network marketing business first and foremost whenever they bump into anyone who they may or may not know.