Key To Your Fundraising Success - the WIIFM Principle
Americans are a giving people. Consider these statistics from USA Today : We gave nearly $300 billion to charitable causes in 2006. About 65% of households with incomes less than $100, 000 give to charity. We give twice as much as the next most charitable country (Britain). Unfortunately, however, giving tends to decline in a difficult economy. To make matters worse, givers are currently suffering from "donor fatigue" after a series of global natural disasters have left us feeling financially and emotionally tapped out. Add to that the recent increases in postal rates, and we have a "perfect storm" of discouraging trends for nonprofits. In these times, nonprofits need to get the greatest possible mileage out of their fundraising efforts. ...
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