The Power of Perceptions in Shaping Customer Satisfaction
Isn't it interesting how our perceptions rule our beliefs and actions? So much of the brain research today seems to support the idea that what we perceive defines our reality. This article examines the role that perception plays in the minds of consumers. Is the glass half empty or half full? The definition resides in your customers' eyes! People Perceive Quality in Many Ways Regardless of how good you believe your offerings or project solutions are, your clients and customers will be responding to "quality in perception" even more than "quality in fact." Quality in fact refers to the features that we believe we're paying for, such as how much something weighs, how fast it runs, or various other characteristics. ...
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