The Role of the Logo Designer
A logo could be defined in its basic form as a sketched or graphical symbol or shape, joined together with a specific typeface or font, arranged in a unique way and accessorized by colour. However a logo has to be more than a pretty graphic or symbol. It should also be created to represent a specific purpose such as a company or product and form the basis of brand identity. An identity, that is the visual image of your company or the product that you wish it to represent. Many companies, products and services are using their logo to represent the face of their business. However, as so many companies now understand the importance of having a logo or icon to provide a fair representation of their identity, it becomes more important that a logo be unique, stand out be easily recognizable. ...
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