Branding

The Role of the Logo Designer

Sat, 21 Jun 2008 12:10:03 GMT

A logo could be defined in its basic form as a sketched or graphical symbol or shape, joined together with a specific typeface or font, arranged in a unique way and accessorized by colour.

Full text

Bad Design is Bad Business

Sat, 21 Jun 2008 11:33:03 GMT

When starting a new business, little cash-flow and a tight budget can lead to many businesses deciding that a graphic designer for marketing purposes or to design a professional logo, is just an expense they cannot afford.

Full text

Hiring a Graphic Designer

Sat, 21 Jun 2008 10:56:03 GMT

Hiring a Graphic Designer When starting a new business it can be difficult to budget for everything. However, to aid the future success of a business, a budget should be set aside for the design and print of initial marketing materials, such as a logo, business card or website.

Full text

Promotional Mugs For the Traveling Coffee Lover

Sat, 21 Jun 2008 10:19:02 GMT

Promotional mugs for travel are becoming widely popular since the idea hits two main objectives. The first one is to provide a functional and reliable item for the persons using the travel mug.

Full text

The Concepts Of Branding

Sat, 21 Jun 2008 09:42:02 GMT

Branding refers to the concrete symbols such as a name, logo, slogan, design, fonts, color scheme, symbols and sound for easy identification of the product.

Full text

Building a Brand on Sex

Sat, 21 Jun 2008 09:05:02 GMT

It's a known fact that sex sells. But does it build lasting brands? If you ask Calvin Klein, he would say yes. Over a 2.5* billion dollar business built on provocative and sexual images isn't bad.

Full text

Origins of the Business Logo

Sat, 21 Jun 2008 08:28:02 GMT

The word Logo derives from the ancient Greeks and literally translates to 'word'. Popular definitions would define it as a name, symbol or trademark, designed for easy recognition and a mark of ownership.

Full text

Re-Evaluating Your Brand

Sat, 21 Jun 2008 07:51:03 GMT

The way a company presents itself to customers plays a big part in the success of any company. It's essential to make sure that your company's image is reflected positively in everything you do and that you don't make dramatic changes in branding that are going to have a detrimental effect on any of your customers.

Full text

YOU, Inc - The Power of Branding Yourself

Sat, 21 Jun 2008 07:14:02 GMT

I don't have to tell you about the power of name recognition and its importance in business. You already know a few of the most powerful and recognizable names in the business world.

Full text

Cash Gifting - Standing Out From the Sheep

Sat, 21 Jun 2008 06:37:02 GMT

In order to truly differentiate yourself from the rest of the crowd, it is absolutely essential to offer something of value, whether it be through videos, articles or blogs.

Full text