Accounting and CPA Firms - Increase Revenues Through Networking
You passed the CPA exam, worked countless hours for a Big 4 accounting firm, audited dozens of fortune 500 clients, and now you are ready to start your own CPA practice. You are an expert in your specialty (forensic accounting, Sarbanes Oxley (SOX), tax accounting, etc) but you are lost when it comes to business development. Here are four quick tips to help grow your client base:
1. Get involved with your local professional organization. American Institute of Accounting (AICPA) and CPA Society are the two largest. Attend their meetings and read their journals. It is a great way to meet prospective clients from medium to large sized companies.
2. Become the expert and submit articles, case studies, and white papers to your professional journal. Journal of Accountancy is an excellent starting place. JOA has readers from various accounting and finance backgrounds. You may just grab the attention of your next customer.
3. Inform your friends and colleagues of your progress. If you just opened your office, announce it to your friend. If you hit a milestone, celebrate by telling your former colleagues. You never know who is willing to help unless you spread the word.
4. Grow your online network. Websites like Linkedin and Schmoozii offer professional networking with clients ranging from small business owners to CFOs and Accounting Directors from the largest global companies. Best of all, these sites are free and allow you to reach customers locally and nationally.
Networking is essential to building a successful accounting firm. Get involved and grow your business now.
Theron Nolen is the founder of Schmoozii (http://www.schmoozii.com). Schmoozii is a portal for accounting professionals, ranging from solo CPAs, to Big 4 partners, to CFOs from Fortune 500 companies. Schmoozii offers daily articles from leaders in the profession, blogs from accounting experts, engaging discussions from various aspects of accounting, and networking with accounting professionals in your area and around the globe. Schmoozii members come from AICPA, CPA Society, and other professional organizations.
По материалам: http://ezinearticles.com/
Опубликовано: 21 июня 2008
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